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Talent Branders

Global Capability Centers

- we love what we do

Employer branding for Global Capability Centers involves highlighting a culture of innovation, continuous learning, and global impact to attract and retain top tech talent.

Technology companies are targeting more digitally savvy employees and hence every aspect of branding, digital communication and even employee experience must have cater to this audience​

Brand Audit

Brand Audit

  • Current State Assessment: Evaluating existing employer brand perception both internally and externally to understand strengths and areas for improvement..
  • Performance Metrics: Comparing the employer brand against key competitors to identify unique differentiators and opportunities for enhancement in attracting and retaining talent.

    • EVP Development

    EVP Development

  • Core Values Identification: Defining the company's core values and how they translate into the workplace.
  • Mission and Vision Alignment: Ensuring the EVP aligns with the company's overall mission and vision.

    • Brand Strategy

    Brand Strategy

  • Strategic Planning: Developing a long-term employer branding strategy that aligns with the overall corporate brand.
  • Corporate Brand: Develop brand purpose, vision, mission and positioning of the corporate brand

    • Content & Storytelling

    Content & Storytelling

  • Employee Stories: Capturing and sharing authentic employee experiences and testimonials.
  • Social Media Content: Creating and managing content for social media platforms to engage with potential candidates.

    • Online Presence

    Online Presence

  • Career page Optimization: Designing a user-friendly and engaging careers page.
  • Reputation Management: Ensuring that reputation sites are optimized to represent reality.

    • Employee Engagement

    Employee Engagement

  • Recognition Programs: Implementing systems to recognize and reward employee contributions and achievements.
  • Team Building Activities: Organizing activities and events to foster team spirit and strengthen the company culture.

    • Recruiter marketing

    Recruiter marketing

  • Job Advertisements: Create compelling advertisements that attract your target employee.
  • Campus Branding: Run Programs in college campuses that leaves a lasting impression on candidates.

    • Measurement

    Measurement

  • Employee Feedback Analysis: Analyzing feedback from tech employees to measure satisfaction and identify areas for improvement.
  • Performance Metrics: Tracking key performance indicators (KPIs) related to employer branding efforts and their impact on talent acquisition and retention.