Activation
Employer Brand Activation
Employer brand activation is about bringing your employer brand to life through strategic initiatives and programs
Activation
Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.
Internal Alignment
Ensure top leadership understands and supports the employer brand and train the HR and recruiting teams
New
Content & Messaging Strategy
Create consistent and compelling brand content that aligns with the Employer Value Proposition (EVP) and map out the communication strategy
Touchpoint Planning
Ensure that the EVP is consistently reflected throughout the candidate and employment experience
Our nearly 8,000 committed staff members are ready to help.
Without leadership alignment, the employer branding will not take off. At teh same time it is important to make sure that every person who has anything to do with employee or candidate experience is taken through the brand idea.
Make sure you align every piece of content and messaging with the Employer Brand
Map the candidate and customer experience so that every aspect aligns with the brand
1. ALIGNMENT
Alignment & Training
Internal Alignment and Training
- Leadership Buy-in: Ensure that top leadership understands and supports the employer brand and its importance.
- HR and Recruitment Training: Train HR and recruitment teams to use the EVP in hiring conversations, internal communications, and employee engagement activities.
- Employee Communication: Conduct training sessions for employees, especially HR and recruiting teams, to familiarize them with the new employer brand, its values, and how to communicate it effectively.
2. Content
Content & Messaging.
Content Creation and Distribution
- Brand Messaging: Create consistent and compelling brand messaging that aligns with the Employer Value Proposition (EVP). This includes taglines, mission statements, and value propositions.
- Visual and Written Content: Develop visual and written content that embodies the brand. This includes videos, blog posts, infographics, employee testimonials, and social media posts.
- Content Calendar: Establish a content calendar to ensure regular and strategic distribution of content across all channels.
3. Experience
Touchpoint Planning.
Touchpoint Planning
- Candidate Experience: Update the career website to reflect the new employer brand, streamline the application process for a positive experience, and redesign onboarding to ensure new hires feel welcomed and valued.
- Employee Experience: Implement engagement programs that reflect brand values, foster a culture aligned with the brand’s mission and vision, and establish feedback channels for continuous improvement.
2. Content
External Activation
Amplify the EVP to attract top talent and enhance employer brand visibility
- Career Site and Social Media Campaigns: Deploy EVP-driven campaigns on platforms like LinkedIn, Instagram, and Facebook. Use storytelling to highlight employee experiences and success stories. (EVP). This includes taglines, mission statements, and value propositions.
- Recruitment Marketing: Leverage programmatic job advertising to target specific demographics and geographies. Create email and SMS nurturing campaigns for candidates in the pipeline.
- Video Storytelling and Talent Events: Create compelling videos like “Day in the Life” series or leadership insights, and host virtual or in-person events, such as career fairs, webinars, or open-house sessions, to connect with top talent.