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Brand Communication

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Employer Branding Communication

Communication

A great employer brand is only as it good as it is perceived to be. Effective communication is what bridges the gap.

Internal Communication

Foster open and consistent dialogue within the organization through leadership updates, intranets, newsletters, team meetings and daily interactions.

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External Communication

Enhance the employer brand’s visibility and appeal through social media, a compelling career site, public relations, and targeted job postings.

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Employee Advocacy

Encourage employees to act as brand ambassadors by participating in advocacy programs, sharing their stories, and promoting the company on social media.

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Our nearly 8,000 committed staff members are ready to help.

Communication is Key

Effective internal and external communication fosters engagement, trust, and alignment with the employer brand.

Communication internally to make sure the employees are brought into confidence first 

Once the internal communication has been rolled out, the external communication can be started

Encourage employees to act as brand ambassadors

1. Internal

Internal
Communication.

The methods and channels used to communicate within the organization.

  • Leadership Communication: Regular updates and communications from senior leaders to keep employees informed about company goals, performance, and changes.
  • Intranet and Newsletters: Utilization of the company intranet, newsletters, and email bulletins to disseminate important information and updates.
  • Team Meetings and Town Halls: Conducting regular team meetings, town halls, and other forums for open dialogue and feedback.
  • Employee Engagement Platforms: Using platforms that facilitate two-way communication, such as Slack or Microsoft Teams, to enhance collaboration and engagement.

    • ⸺ Learn more
    2. external

    External
    Communication.

    The methods and channels used to communicate the employer brand to the outside world.

  • Social Media: Leveraging platforms like LinkedIn, Facebook, Twitter, and Instagram to share company news, culture, and job opportunities.
  • Career Site: Maintaining an engaging and informative career section on the company website that reflects the employer brand.
  • Public Relations: Managing media relations, press releases, and public statements to enhance the company's reputation as an employer of choice.
  • Job Postings and Recruitment Marketing: Creating compelling job advertisements and using targeted recruitment marketing campaigns to attract top talent.

    • 3. Solutions

    Employee Advocacy.

    Encouraging employees to act as brand ambassadors and promote the company’s employer brand.

  • Advocacy Programs: Developing structured programs that incentivize employees to share content and refer candidates.
  • Social Media Training: Providing training and guidelines to employees on how to effectively and authentically represent the brand on social media.
  • Employee Stories and Testimonials: Encouraging employees to share their personal experiences and stories, which can be featured in various communications.
  • Recognition and Rewards: Recognizing and rewarding employees who actively participate in advocacy efforts and contribute to enhancing the employer brand.

    • Contact us to get started on your Employer branding journey

    We breakdown the process into simple steps that you can implement in a methodical manner.

    Contact US