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Startups Looking to Scale

Startup Needs

Startups need to think of employer branding from first principles. It is an opportunity to build branding, culture and employeer experience from scratch.

Startups need employer branding to build a compelling identity from scratch and attract top talent quickly, while big companies and SMEs focus on maintaining and enhancing an established brand to retain and engage employees.​Startups need employer branding to build a compelling identity from scratch and attract top talent quickly, while big companies and SMEs focus on maintaining and enhancing an established brand to retain and engage employees.​

Employer Value Proposition (EVP) Development

Employer Value Proposition (EVP) Development

  • Core Values Identification: Defining the company’s core values and how they translate into the workplace.
  • Unique Selling Points: Identifying and articulating what makes the company an attractive place to work.
  • Brand Strategy Formulation

    Brand Strategy Formulation

  • Strategic Planning: Developing a long-term employer branding strategy that aligns with the overall corporate brand.
  • Positioning Strategy: Developing a strategy to position the company as an employer of choice.
  • Content Creation & Storytelling

    Content Creation & Storytelling

  • Employee Stories: Capturing and sharing authentic employee experiences and testimonials.
  • Social Media Content: Creating and managing content for social media platforms to engage with potential candidates.
  • Online Presence

    Online Presence

    • Career Page Optimization: Designing a user-friendly and engaging careers page.
    • Social Media Campaigns: Running targeted campaigns on platforms like LinkedIn, Facebook, and Instagram.

    Candidate Experience

    Candidate Experience

  • JD & Interview Process Review: Create job descriptions that are guaranteed to attract and a candidate experience that wows
  • Onboarding Programs: Designing effective onboarding processes to integrate new hires smoothly.

  • Employee Advocacy

  • Social Media Sharing: Encouraging employees to share positive experiences and company updates on their personal social media accounts.
  • Referral Programs: Creating and promoting employee referral programs with incentives for successful hires.
  • Employee Engagement

    Employee Engagement

  • Recognition Programs: Implementing systems to recognize and reward employee contributions and achievements.
  • Team Building Activities: Organizing activities and events to foster team spirit and strengthen the company culture.
  • Recruiter marketing

    Recruiter marketing

  • Job Advertisements: Create compelling advertisements that attract your target employee.
  • Campus Branding: Run Programs in college campuses that leaves a lasting impression on candidates.