{"id":8078,"date":"2024-07-20T11:03:06","date_gmt":"2024-07-20T11:03:06","guid":{"rendered":"https:\/\/thetalentbranders.com\/?page_id=8078"},"modified":"2024-11-23T09:28:24","modified_gmt":"2024-11-23T09:28:24","slug":"employer-brand-activation","status":"publish","type":"page","link":"https:\/\/thetalentbranders.com\/?page_id=8078","title":{"rendered":"Employer Brand Activation"},"content":{"rendered":"\t\t
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Activation<\/h6>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Employer Brand Activation<\/h1>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Employer brand activation is about bringing your employer brand to life through strategic initiatives and programs<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Activation<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Internal Alignment <\/h3>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensure top leadership understands and supports the employer brand and train the HR and recruiting teams<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content & Messaging Strategy<\/h3>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create consistent and compelling brand content that aligns with the Employer Value Proposition (EVP) and map out the communication strategy<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Touchpoint Planning<\/h3>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensure that the EVP is consistently reflected throughout the candidate and employment experience<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our nearly 8,000 committed staff members are ready to help.<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A strategy is as good as its execution<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand activation transforms strategic plans into tangible actions that resonate with employees and candidates alike, ensuring the brand\u2019s values are lived out daily.<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tAlignment is key<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t
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Without leadership alignment, the employer branding will not take off. At teh same time it is important to make sure that every person who has anything to do with employee or candidate experience is taken through the brand idea.\u00a0<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t

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\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tContent & Messaging<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t
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Make sure you align every piece of content and messaging with the Employer Brand<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t

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\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tExperience Mapping<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t
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Map the candidate and customer experience so that every aspect aligns with the brand<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1. ALIGNMENT<\/h6>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alignment & Training<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Internal Alignment and Training<\/strong>

  • Leadership Buy-in<\/strong>: Ensure that top leadership understands and supports the employer brand and its importance.<\/li>
  • \nHR and Recruitment Training<\/strong>: Train HR and recruitment teams to use the EVP in hiring conversations, internal communications, and employee engagement activities.<\/li>
  • Employee Communication<\/strong>: Conduct training sessions for employees, especially HR and recruiting teams, to familiarize them with the new employer brand, its values, and how to communicate it effectively.
    <\/li><\/ul>\n<\/li>
  • Advocacy Enablement:\n<\/strong>: Develop programs to encourage employees to become brand ambassadors. This could include incentives for sharing content on social media or participating in company events.
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    2. Content<\/h6>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Content & Messaging.<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Content Creation and Distribution<\/strong>

    • Brand Messaging<\/strong>: Create consistent and compelling brand messaging that aligns with the Employer Value Proposition (EVP). This includes taglines, mission statements, and value propositions.<\/li>
    • Visual and Written Content<\/strong>: Develop visual and written content that embodies the brand. This includes videos, blog posts, infographics, employee testimonials, and social media posts.<\/li>
    • Content Calendar<\/strong>: Establish a content calendar to ensure regular and strategic distribution of content across all channels.<\/li><\/ul><\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      3. Experience<\/h6>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Touchpoint Planning.<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Touchpoint Planning<\/strong><\/p>

      • Candidate Experience<\/strong>: Update the career website to reflect the new employer brand, streamline the application process for a positive experience, and redesign onboarding to ensure new hires feel welcomed and valued.<\/p><\/li>
      • Employee Experience<\/strong>: Implement engagement programs that reflect brand values, foster a culture aligned with the brand\u2019s mission and vision, and establish feedback channels for continuous improvement.<\/li><\/ul><\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        2. Content<\/h6>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        External Activation<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Amplify the EVP to attract top talent and enhance employer brand visibility<\/strong>

        • Career Site and Social Media Campaigns<\/strong>: Deploy EVP-driven campaigns on platforms like LinkedIn, Instagram, and Facebook.\nUse storytelling to highlight employee experiences and success stories. (EVP). This includes taglines, mission statements, and value propositions.<\/li>
        • Recruitment Marketing<\/strong>: Leverage programmatic job advertising to target specific demographics and geographies.\nCreate email and SMS nurturing campaigns for candidates in the pipeline.<\/li>
        • Video Storytelling and Talent Events<\/strong>: Create compelling videos like \u201cDay in the Life\u201d series or leadership insights, and host virtual or in-person events, such as career fairs, webinars, or open-house sessions, to connect with top talent.<\/li><\/ul><\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Your Employer Branding needs to be world class.<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          And it is abolutely within your reach<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tContact US\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Activation Employer Brand Activation Employer brand activation is about bringing your employer brand to life through strategic initiatives and programs Activation Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data. Internal Alignment Ensure top leadership understands and supports the employer brand and train the HR and recruiting teams […]<\/p>\n","protected":false},"author":1,"featured_media":8356,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8078","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/pages\/8078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8078"}],"version-history":[{"count":26,"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/pages\/8078\/revisions"}],"predecessor-version":[{"id":8452,"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/pages\/8078\/revisions\/8452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=\/wp\/v2\/media\/8356"}],"wp:attachment":[{"href":"https:\/\/thetalentbranders.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}